Apple's PC ads? I prefer HP's sauce

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I'm probably slow on the uptake here or maybe I just don't watch enough TV but I just caught the new HP ads on VH1 and instantly grabbed my PC in the hope they would be available online (and of course they are on HP's site and on YouTube). My favourite is the Shaun White ad but they all have a wonderful look and feel about them and something Vista'ish. We have our work cut out with Vista to put out cooler ads than this. They also have a very cool site surrounding this whole campaign that we could learn from - it's a bit of a mix of MySpace, YouTube and other viral spaces with videos like the Finger Skilzone that has been doing the rounds. As Steve Rubel mentions though, they made some of the best parts of this site too hard to find - where you can play with Jay-Z's PC! Maybe feedback to Mark though as HP has a marketing excellence blog which is excellent.

Congrats to the team at HP for out-appling Apple (IMHO) with these ads and securing a collection of cool dudes to star in the ads (but where are the girls???). I think they make the Apple mocking PC ads a pale in comparison.

Check out all the ads at HP's site (better resolution than YouTube). Direct links below or click play to see my favourite's inline

 

 

 Hope they make UK versions of this with UK dudes! Count me in if you need me HP..my own version of the ad will follow this post :)

Technorati Tags: MarkCuban - JayZ - Pharrell - HP - Apple - PC