In December 2009, I was fortunate enough to meet Colette Ballou. We were both at LeWeb and my colleague, Julien Codorniou introduced us. Colette is a PR-guru and she lives, breathes, loves startups! In her words “I’m a sucker for startups” and I know this, first-hand, to be OH SO TRUE.
Our mutual love of startups immediately bonded us and from the moment we met that day in the BizSpark Pavilion in Paris, I have not stopped learning from her and want all my BizSpark Startups to have the same opportunity!
Colette recently wrote an article called Five ways to ensure a successful PR campaign. In it, she talks about five key principles:
1. Content is key
2. Work at your journalist relationships
3. Be persistent
4. Be brave
5. Avoid jargon
You can read the full article in the Ballou PR September newsletter and subscribe to future issues. Colette is a gift to me and I know her expert advice will be a gift to you.