7 Unmissable Tips for Writing Great Content for the Web

Whether you put out technical how-tos on YouTube, create Facebook events, write for school or love to blog.  Creating great content is a task that requires practice and revision.  Freelance Folder has great tips for creating good content.  Here are a few teasers, you can read the full article at Freelance Folder

1. Lists Work Like A Charm

No matter what the niche is, people seem to love lists. It really works. I admit, I love writing list posts and have written some popular ones and it’s equally true that I didn’t invent this style. Some great web writers like Leo Babauta are known for their awesome list posts.

The primary reason behind the success of list posts is that most people like to scan, and if it’s interesting enough, read it in full and maybe leave a comment. So, a list post that is carefully crafted with bold headings does a good job as far as grabbing the attention goes.

2. The Title Really Matters

The title plays a very important role. You’re probably reading this post right now because the title appealed to you. This is the first thing people see. More and more people are using feed readers so the title of your article(s) matters a lot! Still, everyday I come across posts with excellent content but poorly crafted titles. It takes time to come up with an interesting headline, but it’s worth it.

3. Be Conversational - The Fun Is In The Comment Section

One of the main differences between writing for print and writing on the web is that the web has so much more to offer when it comes to discussions and conversations. It’s a 2-way street, compared to print where it’s a 1-way thing. Discussions and direct feedback from readers is what matters the most. It’s a lot easier to comment on a blog post and voice your opinion than to send a letter or email to the guy who wrote that article in the newspaper.

Chris Brogan wrote a post on Problogger about the reasons he deliberately make his blog posts imperfect - to get the conversation rolling. So make sure you leave something for the readers to say when you write articles for the web.

4. Be Concise And To The Point

It’s good to churn out sophisticated words and phrases when you’re writing a book. But when you’re writing for the web, it’s better to follow the KISS (Keep It Simple Stupid) method. Say more in less words. Your readers will appreciate it.

View the full article at Freelance Folder

Skip to main content