BUILDing a bright future

Today, Steven Sinofsky and Julie Larson-Green announced that we’ll be starting a dialog with developers about the next generation of Windows, internally codenamed “Windows 8".  We’re very excited to invite you to be a part of the conversation at BUILD, our new developer conference taking place September 13-16 in Anaheim, California.  Registration is now open at

BUILD is the event for developers who want a front row seat at the industry’s first deep dive on Windows 8.  It is where the full spectrum of developers - from startups and entrepreneurs to those who work for the world’s biggest enterprises – will come together to get a deeper understanding of Microsoft’s roadmap.  At BUILD, Microsoft will show off the new app model that enables the creation of web-connected and services-powered apps that have access to the full power of the PC. 

The conference name, BUILD, reflects a call to action for the more than one hundred million developers driving the pace of technology: build experiences with the next version of Windows that will transform the computing experience for billions of people across the globe.  Follow us on Twitter for more information over the coming months. 

Today, everyone can be a developer; the most tech-savvy generation we’ve ever seen is fueling demand for new tools and technologies.  Many of the developers building web sites and apps that make an impact have no formal education in computer science or engineering.  BUILD will be a gateway to new opportunity for all developers.

The professional developer community continues to be a vital part of the Microsoft ecosystem.  We value the longstanding and deep relationship with this group and will continue to engage with this important audience in a way that best meets its needs. For these developers, BUILD connects Microsoft’s past to Microsoft’s future. 

Please join us in Anaheim in September for a future we can all BUILD together.


Comments (22)

  1. Luciano says:

    Hi, Is this the PDC renamed?

  2. phuff says:


    No, it's not the PDC renamed.  It’s a an event that takes a broader view of a developer community that now extends far beyond the realm of the “pro developer”.

    Pro devs will always be key center of gravity for where innovation is happening, but most would agree that it’s no longer the *only* place, and that’s the key point here.  For Microsoft, the PDC and the professional developer have historically been the cornerstones of our platform evangelism efforts, but we’re taking an increasingly expansive view of the dev community, given that we’re in a world where now basically anyone can be a developer.

    Polita Paulus


  3. Quppa says:

    Will we have to wait until BUILD for further details on writing immersive Windows 8 applications? Sinofsky's mention of HTML5+JS has a lot of .NET (and presumably native) developers spooked. It is one thing to offer HTML5+JS as a new method of writing Windows applications, but I really hope WPF/Silverlight is treated as a first-class citizen in the new UI. With the fantastic dev tools available for .NET (and native code) and the horror story that is web development, why the big focus on HTML5+JS? Please don't let factional wars between WinDiv and DevDiv ruin the development story for Windows 8.

  4. Andrew Asare says:

    I think I understand the strategy you guys are trying to execute – Essentially, windows became and remained dominant because of the diversity and number of applications available for it. To re-enforce this into the future, you guys obviously recognise that producing professional looking applications, without requiring professional skills will give you the competitive advantage in the consumer space.

    The consumer software space at present is sorta like a consumer appliance space, in that the software is mostly required to perform a clearly defined sole purpose. There is a mind-share that one uses different applications to perform different tasks.

    Thus I see the consumer software future is about simplier applications produced in a realtively short period of time. I think Microsoft selling point will be that their ecosystem supports this point of view. These sole purpose applications will be supported by platform that allows them to share their functionality with other applications (Renewed emphasis on COM, presented with an easy-to-use facade).

    The opportunities this presents for the professional developers like myself are uncertain. I suppose business applications will always have a need for our services, since their domain inherently has complication, which require a different strategy for their solution.

  5. Ian says:

    I can’t see anyone developing an app that only works on Windows 8 until there are more Windows 8 systems in use than Vista/Windows 7 combined.   So any new app model must also work on the current platforms.

    You could have windows phone apps being able to be “up sold” on Windows 8, but that would mean SilverLight not HMTL.

    I see the move to abandon the commit windows developers that have learnt WPF and Silverlight and instead to try to target HTML/jscript developers (that often hate Microsoft) as very odd.    

  6. Max says:

    Microsoft is a joke of a company. After creating the state-of-the-art Silverlight/WPF platform, the company dumps it all, and decides to chase the latest JS toy app fad.

  7. Jo Doe says:

    Soma or someone else at Microsoft please man up and declare clearly whats going on here? A few months ago you guys had fire starter events for Silverlight and your fellow colleagues ScottGu, Tim and John Papa convinced people Silverlight is part of the future. Now we have angry developers and confusion all over the world. Please read this:…/microsoft-speak-up-about-silverlight-in-windows-8

  8. Tom says:

    What about non web connected apps that are in use in industrial, military, and general purpose devices?   PDC use to cover this and since hardware is added to this conference would not standalone device development be covered (running windows 8 embedded etc)?

  9. bob says:

    It'll be pretty dim, if not bleak, if what comes out of is it that we are supposed to write real business apps in jscript.

    After ~20 years of writing apps for Windows and a few championing, learning, investing in Silverlight, this isn't the story I'm hoping to hear.

  10. Sam says:

    @Polita and Soma: This dream world where basically anyone can be a developer is just that – a dream. It's like saying anyone can be a mechanic or a teacher. At the end of the day, it comes down to engineering and science. If someone does not come from that background – sure you can train that person to do some programming, but it does not make that person an educated, skillful, well informed and a professional developer (agreed that there are exceptional exceptions – but not too many). You really think coding in HTML 5 + Javascript leads to a bright future? The purpose of HTML is to be a markup language for the web. It only leads to bright websites for IE 9 or IE 10. Nothing else. You guys were headed down the right path, but somewhere down the line, you lost faith in your core strengths, products and started to indulge into too much open source non sense.

  11. daniel254 says:

    I think people are exaggerating with what was "not said" at the last conferences; there is a reason it wasn't said – it wasn't relevant for the audience in those conferences. As far as I know, there were no major developer conferences yet, and until BUILD in September – I don't think Microsoft will reveal anything yet for the developers.

    As for Silverlight (and .NET in general) – we all know that it is not going anywhere for at least a few years; as evidence – the new Silverlight 5 that is coming this September; the hype Microsoft created for VS2012 in Tech-ED; and demos of what's coming in the next C# / VB.

    Also, IMHO, there is a reason Microsoft was mentioning the new HTML5 capabilities in Windows 8: It was talking to the majority of the audience that are categorized (by Microsoft) as not professional programmers, but are able to rack up some HTML pages. For them, the possibility to create applications on the Windows OS with as little as HTML/JavaScript is a revolution for them, for now they can build small solutions for themselves that don't require much coding knowledge, and does not require them to spend money on developers for very small problems.

    So for all the developers out there that code for a living, don't worry – your turn will come, it's just not here yet (it will be at BUILD in September).

  12. Sam says:…/2591-dumping-net-microsofts-madness.html

    This author nailed it down perfectly. This is exactly what is running in the Microsoft developer community's minds all over the world. You guys shoud be more responsible in your acts at the big events. Javascript is the worst possible thing to bet your future on. How could anyone even think about going back to Javascript after advances like Silverlight and .NET?! Google and Apple are enjoying every bit of this.

  13. Mark Gordon says:


    Thanks for posting the article. here everyone was bashing me about the way Microsoft handled the VFP and Visual Basic end of life now it is doing the same to you guys and you are surprised, need I ask why ? The best part of the article was the predicted end of .NET. I called that one right, Microsoft development is a joke. It is sort of like Blinq – blink and it is no longer supported.

  14. Keith says:

    I'm with @daniel_weisel on this and I'm sure hoping we're right.  🙂

  15. Eduardo says:

    It's incredible the amount of BS in the post. It would be better if you write "I can't tell anything useful until BUILD conference"

  16. Tim Acheson says:

    Awesome! If I were not in the UK, I would be there!!

  17. We are all waiting for BUILD :), too sad I'm in europe 🙁

  18. Sam says:

    Why was the twitter feed shut down and the news section of the BUILD conference page removed? is there something going on behind the scenes that could torpedo the whole event?

  19. Tim O'Brien says:


    The content in the news section had lost it's "freshness", but Build is very much on for September 🙂  Hope to see you there.

    Tim O'Brien


  20. dazedandconfused says:

    Its July 25th and there is no sessions or agenda information.   Get it together.  Want attendees?  Needs to be budget rationale.   You are giving us nothing but promises [vague ones] only.  Good luck.  Seeya next year.  Maybe.

  21. Sam says:

    preconference day (Monday) is cancelled.  It will be interesting to see the agenda, now that the main conference is sold out.

  22. nkarkhan says:


    A friend of mine has paid for the registration but cant go. Today is the last day that xfers can be made. If anybody is interested call me. – 408 771 7779 or email to nkarkhan

    on yahoo domain.

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