IBC2010 Wrap

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IBC is finally over for another year and it was a really good one with almost 50,000 attendees – the second highest number in its history. Here’s the wrap from the team on the ground…

This was a really exciting IBC for the Microsoft team who travelled to Amsterdam from various corners of the world. What many of you don’t know is that our Communications Sector team organizes Microsoft’s IBC presence, and various product groups such as Silverlight, Mediaroom, Dynamics and Windows Embedded populate the Microsoft Topaz Lounge with partners, gear and awesome demos. So it really is a team effort to put IBC on every year.

We made the Topaz lounge our own this year with a stunning new design that worked really well and encouraged visitors to check out all the demos, stay for coffee, snacks and engage with Microsoft staffers and each other.

The Silverlight area was a lot more than just Silverlight. Nestled in the Digital Marketing and Experiences zone, together with Mediaroom and Windows Embedded, we were joined by colleagues from Expression Encoder and IIS Media Services, and from partners CSG Systems, Hypershow, Level 3, Ooyala, Reycom, SRS Labs and TwoFour Digital.


Just like this year’s NAB, 3D invaded Amsterdam at IBC. The thing about 3D is that it just looks like something’s wrong with your television until you put on the magic glasses. Then all is well with the world and content literally appears leaps out of the screen at you. Our demos showed how an existing 2D streaming workflow is readily adaptable to 3D, with no additional cost (other than the acquisition of the content). Microsoft’s IIS Smooth Streaming and Silverlight enable an easy, inexpensive and efficient way to stream 3D content over the Internet with stunning results – risk free. One noted industry analyst said it was “the best 3D he’s seen” after seeing the demo through NVIDIA glasses!


Jason Suess, our principle technical evangelist for digital media was part of a very stimulating and well attended conference panel on IPTV and sports experiences. Drawing on his extensive knowledge of working on the 2010 Winter Olympics, he gave the audience the unique point of view of someone who has actually been hands-on at one of the world’s most successful events broadcast on the web. For more on the Olympics experience, take a look at our behind the scenes highlights or the documentary.

Finally, the issue of Broadcast Engineering distributed at IBC contains a detailed article called The State of Web Video that covers Silverlight and IIS Smooth Streaming.

You can see our rolling presentation of booth demos below.

Next week, Microsoft will be at OnHollywood at The Entertainment Technology Center at USC in Los Angeles, schmoozing with the stars of the entertainment technology and finance community.

For now, toet ziens and see you at IBC2011!

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