Visit the McNuggets® Village to see how McDonald’s® uses Silverlight in their latest campaign



McDonald’s has used Silverlight and a host of other exciting Microsoft technologies to build a Vancouver 2010 Winter Olympics-themed campaign for McNuggets called “Dip it. Dunk it. Let the games begin”. The site, which runs only during the Winter Olympic games, features a mini game where you can give Gold, Silver or Bronze awards to either the all-new, Sweet Chili Sauce® (only available during the games), or to one of your favorite classic dipping sauces. Explore venues within the village while gaining sports information.

Make a stop at the Athletes Dorm to watch video profiles of Olympic athletes. image_thumbAt the Future Gold Training Center, browse through photos, videos and read blogs from “McDonald’s Champion Kids®”.

The campaign was created by Tribal DDB Worldwide, a leading creative agency based in the U.S. Midwest. Tribal DDB chose to develop the McNuggets Village using Silverlight 3 for two primary reasons: cost and speed to market.

The Silverlight application calls out to WCF services running on Windows Azure. A Silverlight-based IE8 web slice tracks game scores using Windows Azure for hosting. Amazingly, the entire Windows Azure infrastructure was built in only 2 days! Data is stored in SQL Azure, and the WCF services/content (images, video, etc.) are running in Windows Azure.

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