The final buzzer has sounded and the results are in! Online coverage of the tournament has been a huge success, providing an exceptional experience for fans and solid business results for CBS Sports. The headline numbers :
- 3.2 million unique visitors (50%) using the High Quality Silverlight video player
- 8.6 million total hours of live streaming video and audio consumed – (2008 figure was 4.92 million – 75% growth)
- 30% growth in online ad revenues to roughly $30 million
For more information about the solution, check out Chris Carper’s Blog post.