Recommended Books on Social Media For Retailers

    Groundswell: Winning in a World Transformed by Social Technologies  ~ Charlene Li The Power of Social Networking: Using the Whuffie Factor to Build Your Business  ~ Tara Hunt Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust  ~ Julien Smith Wikinomics: How Mass Collaboration Changes Everything  ~ Anthony D….

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Social Enabling Shopping Sites

Shopping is undeniably a social activity. As more retailers realize the need to embrace social media, they’re also recognizing that there are key loyalty differences between online and offline retail behavior: in the online world, retailers have to deal with the fact that customers can switch behaviors as soon as they see something better. Customers,…

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Blog Publishing

This morning, I was excited to hear that Kindle Publishing is now open to all blogs. I tested out the beta at http://kindlepublishing.amazon.com/ and found it very simple to use. All I had to do was create an account, and enter the details of my blog including the feed, thumbnails and a description. Amazon will…

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Retail APIs

With the growth of Social Networks and Communities, we see a lot of conversations, recommendations of products and services happening outside of the retailer’s site. This presents an excellent opportunity for retailers to syndicate their product catalogs right to the place where the conversations and recommendations happen: blogs, social rating sites, social networking sites and…

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Social Web & Social Computing

I have been using the terms Social Network, Social Computing, Social Media, Social Web, Social Software at random in the past. Over the weekend, I decided I want to really narrow down my usage of the terms. I feel that the term Social Web describes the mix of social Networks, collaborations, sharing content, crowdsourcing, social…

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Social Media Monitoring

The early 90s didn’t have as many options for going viral compared to today but in 1992 Snapple found out that not paying attention to customer conversations can be very damaging to business. Snapple initially tried to quell these rumors quietly, but eventually had to launch a media campaign to squash them, pointing out it…

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An attempt to map Web2.0 concepts and technologies to business challenges

A few weeks ago, I had a meeting with a group of CIOs from the Food Services Industry and we had quite an interesting conversation around Enterprise Social Computing. During the conversation, we came to the conclusion (among many others) that organizations should not be looking at how to leverage Social Computing just because its…

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Social Computing Solution Scenarios

Most retailers that I meet with have already been exploring social media from the perspective of marketing, building customer communities and social shopping. In addition to this they are exploring ways that they can use the power of social computing within the organization. We have explored various areas in which the power of social computing…

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More on Proximity Marketing

I just got an email from Matt Gaines of ACE Marketing & Promotions Inc pointing me to some exciting stuff that they are working on in the Proximity Marketing Space. Ace Marketing & Promotions,  today announced that the Company has partnered with Macy’s in making the 82nd Annual Macy’s Thanksgiving Day Parade the first interactive…

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Proximity Marketing

Retailers have been exploring several technologies for proximity marketing within the retail store. This has ranged from using Text Messaging to using RFID. I came across an interesting technology (Thanks Marty 🙂 ) that I thought bypasses the challenges of Text Messaging (cost of text messages to the customer) and the infrastructure needed for RFID. …

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