Microsoft Brings Rich, Connected Experiences to Digital Signage Market

At NRF this week, Microsoft announced a strategic alliance with Intel to deliver a new validated platform optimized for the digital signage industry. For some time, the retail and hospitality markets have needed a more high performance and reliable platform for digital signage – this new platform will help OEMs create the next generation of…

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Market Basket Analysis Using Excel 2007 & SQL Server 2008

Impulse buying can account for a significant percentage of all supermarket purchases (I’ve seen different research reports peg it between 20% to 60%. One of the latest reports puts it closer to 20% See article). Market Basket Analysis enables retailers to discover which items tend to be bought together. Retailers use it to understand the…

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Reducing Paper usage at the Store

I have been exploring several solutions that would enable retailers to reduce the usage of paper at the store level. Retailers can opt in for several solutions that include Digital Receipts, Digital Coupons, Digital Shopping Lists and so on. I’ve seen several solutions that address Paperless Receipts and recently heard about TransactionTree at the NRF…

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Connecting the Physical World to the Digital World using Tags

I usually prefer researching information about products on my PC at home to delve through the details, comparisons and customer reviews. However, the problem with online buying is that you don’t get to touch and feel the product like you do when you walk into a brick and mortar store. With mobile phones getting more…

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RFID to Improve Customer Service

I just read an interesting blogpost by Jose Feromoso about Hollola in Finland and how they use RFID to provide a great shopping experience. Sensors pick up the RFID as soon as a product is taken off the shelf. Screens in the fitting room bring up the items that you have in your hand as…

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More on Proximity Marketing

I just got an email from Matt Gaines of ACE Marketing & Promotions Inc pointing me to some exciting stuff that they are working on in the Proximity Marketing Space. Ace Marketing & Promotions,  today announced that the Company has partnered with Macy’s in making the 82nd Annual Macy’s Thanksgiving Day Parade the first interactive…

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Proximity Marketing

Retailers have been exploring several technologies for proximity marketing within the retail store. This has ranged from using Text Messaging to using RFID. I came across an interesting technology (Thanks Marty 🙂 ) that I thought bypasses the challenges of Text Messaging (cost of text messages to the customer) and the infrastructure needed for RFID. …

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