Webinar: The Connected Consumer – Profiling Change and Behavior in Today's Economy

  • Article

The Connected Consumer:
Profiling Change and Behavior in Today's Economy
May 16, 2012
2:00pm ET/ 11:00am PT

Retailers are experiencing a tectonic shift in the balance of power towards consumers. Armed with mobile technology and ever more information, today's consumer is tearing up long held conventions and can now beat the retailer at their own game. In our constantly connected world, customer expectations around service, value, choice, offers and customization are constantly evolving, driving new behaviors and previously unseen trends.
How do retailers gain more control and influence in this landscape? What strategies are needed to connect this increasingly powerful and populous segment to your e-commerce, marketing, social media, mobile and in-store campaigns?

Presenters:

  • Simon Thompson, Director, Global Commerce, Esri Inc.
  • ShiSh Shridhar, Industry Solutions Director – Retail, Microsoft Corp.

REGISTER