I had a opportunity & fortune to collaborate with my colleagues in the Consumer Goods Industry team at Microsoft recently to work on a joint whitepaper on Enterprise Social Computing. The effort was sponsored by the GMA Information Systems Committee.
Enterprise social computing, as addressed in this white paper, focuses on innovations within the enterprise. This paper does not cover the relationship between the consumer packaged goods (CPG) corporation and its customers or suppliers facilitated by digital advertising, e-commerce and marketing analytics. It explores a proven road map for integrating social computing within the four walls of the enterprise, driving an accelerated and enhanced communications culture that can help organizations leverage their greatest assets: people and their relationships.
You can download the Whitepaper here