Grocery Retailer Uses Business Intelligence to Strengthen Supplier Negotiations


Grocery retailer Waitrose needed a more efficient business intelligence solution to support buyers’ daily decisions. It designed a solution based on Microsoft® technologies, which pulls reporting and analysis into one place. Buyers can quickly access crucial trading figures and supplier data for use in negotiations, helping the retailer to boost sales and profits.

Link to Case Study

Comments (2)

  1. zukario says:

    In my opinion it is a good for a grocery retailer to use business intelligence to Strengthen Supplier Negotiations because although the recession slowly decrease but still the economy have not fully strenghten yet.

  2. jameandrew says:

    I think Grocery retailers must use business intelligence to negotiate with the suppliers.Recession has affected the business badly and they must negotiate correctly to make profit out of it.

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