An attempt to map Web2.0 concepts and technologies to business challenges

A few weeks ago, I had a meeting with a group of CIOs from the Food Services Industry and we had quite an interesting conversation around Enterprise Social Computing. During the conversation, we came to the conclusion (among many others) that organizations should not be looking at how to leverage Social Computing just because its the latest buzzword but rather look at the existing business challenges that they have and adopt Social Computing concepts and technologies to make the solution of those challenges easier. In this table, I have attempted to map some of the common business challenges against Web 2.0 technologies that these challenges could benefit from.