Social Computing Solution Scenarios

Most retailers that I meet with have already been exploring social media from the perspective of marketing, building customer communities and social shopping. In addition to this they are exploring ways that they can use the power of social computing within the organization. We have explored various areas in which the power of social computing can benefit organizations. This is a brief list of some of the areas that we have deployed solutions in, within organizations. Each of these areas has the traditional approach to it, and what I’ll call the Web 2.0 approach, that makes use of technologies and concepts such as Crowd Sourcing, Blogs, Wikis, Podcasts, PSM’s, RSS Feeds, Instant Messaging, Unified Communication, Microblogging, Virtual Meetings.

  • Employee Training
  • Crisis Management
  • Recruitment 
  • Employee Retention
  • Marketing
  • Customer Support
  • Collaboration and Communication
  • Knowledge Management
  • Ideation and Innovation

Have you seen any other areas within the organization that could benefit from social computing? Feel free to comment. I will dive into each one of these areas in future postings

Comments (2)

  1. henricodolfing says:

    Great post. I am looking forward to the follow up posts were you will dive deeper in to these areas. I posted my experience with Social Computing and Employee Training on my blog ( I am curious about your opinion towards the scenario described.

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