Proximity Marketing


Retailers have been exploring several technologies for proximity marketing within the retail store. This has ranged from using Text Messaging to using RFID. I came across an interesting technology (Thanks Marty 🙂 ) that I thought bypasses the challenges of Text Messaging (cost of text messages to the customer) and the infrastructure needed for RFID. 

Most phones today are equipped with BlueTooth. BlueCasting is a point-to-point transmission system which uses the BlueTooth networking platform. When a user is within proximity of a BlueCast Server and makes their handset discoverable the BlueCast Server identifies their device via its BlueTooth ID.

There are many types of content which the BlueCasting system can send to a handset and these are increasing each time the handset manufacturers introduce new models.  Currently the system supports:

• Text [as .txt files]
• Still images [as GIF or JPG files]
• Animated images [as Animted GIF files]
• Audio [as WAV, RMF, MP3, MP4 or Ringtone files]
• Video [as RM, 3GP or MP4 files]
• Java Applications [as JAR files]
• vCard [Business Card files]
• vCal [Calendar Event files]

For more details about Bluecasting see: http://www.bluecasting.com

Comments (37)

  1. Angie3641 says:

    I think this kind of proximity marketing is a good idea…as long as the receiver isn’t going to be charged by their plan provider.  

  2. firstgrip says:

    It could be a new way to market the products. The internet is keep changing and improving, nowadays cell phone can have ads too.

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  3. Kerr321 says:

    Yes, we all have to keep up with the latest. Nothing stays still forever.

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  4. asdqwe says:

    Yes good idea on this one. This might actually help telemarketers.

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  5. asdqwe says:

    So will this become a trend? Proximity marketing?

  6. asdqwe says:

    What are the benefits of this? anyone would like to explain?

  7. asdqwe says:

    Most phones today are equipped with BlueTooth. BlueCasting is a point-to-point transmission system which uses the BlueTooth networking platform.

    Do you have more information about the Bluetooth?

  8. alagausun says:

    It seems interesting and new method also, This proximity method of marketing is growing slowly.

  9. bbq smokers says:

    Thanks for sharing the new information. Now Marketers have another tool. Look forward to what does this tool play a role in the future marketing.

  10. provillus says:

    Marketing is every thing. If you are a good marketer, you are a successful man. Bluetooth proximity marketing is simply the next technological step for businesses to take.

  11. josephrand says:

    Seems like an interesting concept this proximity marketing.

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  12. vimax says:

    Marketing is the most important point of any business… we need to hit that point right to get going.

  13. dubas999 says:

    <p>I agree with your article, that is totally true</p>

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  14. krashok1990 says:

    i agree, with you, microsoft is the biggest company in the world.

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  15. dubas999 says:

    very interesting thing way, thanks.

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  16. buy_and_sell_philippines says:

    Wow! Can’t wait for this to be implemented in Philippines. We had pervasive inventory system as our thesis during college and we’ve used rfid technology to do it. I hope the seniors in our university will continue our project and use Bluecasting technology.

  17. wolfmmiii says:

    I think this kind of proximity marketing is a good idea…as long as the receiver isn’t going to be charged by their plan provider.

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  18. mastery says:

    I’m not sure that we need to invade someone’s phone to get our marketing point across. Perhaps if it is something the customer can opt to do or not, but otherwise I think it could be considered invasive.

    Something I think is much more effective is having adequate, good natured staff to welcome the customer and inquire if they need help finding anything. I’m amazed at how, despite out technological advances we have forgotten plain old good customer service.

  19. rjowais says:

    A nice post indeed!

    Thanks for sharing it!

  20. zogzog says:

    This sounds like it could be very annoying.

  21. bataspur says:

    I have heard that one such technology was applied in CostCo – don’t know whether I had heard it right. It had not been too much of a success though, as I heard from the same source.

  22. Rapidshare Premium Account says:

    This BlueCasting technology will surely turn into an annoyance. I wouldn’t like receiving ads on my cell phone whether Im being charged or not. Next we will need a spambox for our cellphone. 🙂

  23. rukkiodds says:

    Nice idea 🙂 We will soon need no cables at all.

  24. Daydream1 says:

    Hmm, a bit intrusive if someone just forgets to turn Bluetooth off or make their phone undiscoverable. I generally turn it on to swap items, usually photos, with friends. I’d be a bit annoyed if I did that and immediately received a text advertising a product!

  25. michelle401 says:

    Could you imagine walking in a mall and getting blasted one text ad after another. No way!

  26. khya2111 says:

    Proximity marketing such as explore market service, where retailers can explore there business through the latest technologies

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  27. khya2111 says:

    It is defiantly amazing information of Blue Tooth and Blue Casting System. I am happy to know about that, how many file and resources are supported by Blue Casting System.

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  28. zukario says:

    What is RFID meant? this word is mystery to me can someone explain it to me?

  29. gocre8 says:

    ONly problem with this now is the fact that it doesn’t work with the iphone.

  30. kellyhands23 says:

    Hi Zukario, RFID stands for Radio-frequency identification.

  31. mohamedadamjr says:

    Yes good idea on this one. This might actually help telemarketers.

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  32. pepper_spray says:

    Very insightful information… as someone stated earlier, if you hit the focus point you certainly above the normal level. Thanks for writing this!

  33. koleriki says:

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  34. koleriki says:

    nice idea 🙂

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  35. okazii says:

    A nice post indeed!

    Thanks for sharing it!