I tried out Tagga.com today and think its a neat little application for creating quick SMS campaigns. You can tag items in the physical world and create badges like the one you see alongside and have people text in a key word for more details. For instance, if you text the word SHISH to 82442 you will get details about my blog. Think about that in terms of a product campaign, a banner ad or even subway ads. I could potentially have a badge like this one on a car or house I'm selling and have people text the keyword to get more details of the product/service.
When you sign up at tagga.com, you can
- Create a standard SMS campaign
- Send any web content instantly to your mobile
- Subscribe to news feeds and get the data on your mobile
- Make money by publishing with tagga tools on your website
- Follow other fellow taggers
This is an interesting concept for retailers, manufacturers to quickly create a campaign and reach out to customers. I also see this as a possible way to advertise my product/service at events/conferences. I could potentially have a link to my product or company profile made available to people using a code they text over to 82442.
Shoppers could also potentially use this service for instant in-store discounts by downloading a discount code at specific time.