Achieving Technology-Enabled Customer Centricity in the Store

Achieving Technology-Enabled Customer Centricity in the Store

May 2, 2007
The Four Seasons, Dallas
Irving, TX
In a recent RSAG Research survey, retail respondents identified customer complaints about their in-store experience as their number one business challenge. Retailers believe their primary opportunity in tackling this challenge is to use technology to 1) empower store employees with the tools to respond effectively to customers, and 2) allow customers to serve themselves. Join us for this half-day seminar in which we examine how leading retailers are successfully creating customer centricity in their business practices. Attendees will receive a complimentary whitepaper, Technology Enabled Customer Centricity. For more information or to register, visit here.

I will be talking about delivering Technology-Enabled Customer Centricity using Collaboration at this conference. Information about my session:

"... Why can’t we just deliver the right information to the right people at the right time? It seems to be an easy enough concept, yet remains extremely difficult for most retailers to deliver. Not only do you have to be able to quickly gather and analyze data, but you must also deliver the information to wider audiences within your enterprise. It is also imperative that you collaborate with your key partners and vendors to create a more transparent extended enterprise. IT enhancements at the store and enterprise levels and the proliferation of mobile technologies are enabling retailers to nimbly respond to today’s swiftly changing marketplace ..."

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