ComputerWorld features a series of stories of 15 organizations that use BI to make better business decisions. Especially interesting is the report on Virgin Entertainment Groups BI system. The system churns out analyses of sales data that store managers use to schedule associates who walk the floors. Sometimes, BI even dictates when these workers should take their lunch breaks. By better understanding customer behavior, store managers have realized better sales and created a better work environment for employees pounding the floors to sell more merchandise.