Business intelligence in retail: Bringing cohesion to a fragmented enterprise

If asked, many retail executives cannot fully quantify the effect one department’s actions and activities have on another within their particular enterprise. This unfortunate situation is a consequence of a company having multiple sets of business analytics, all measuring different processes. As a result, retailers are challenged to make good decisions that directly affect their bottom line.

Best-in-class retailers, however, are already working toward gaining and maintaining a laser-like focus on their sales numbers, store margins, and gross performances. This effort is enhanced by harnessing the power of massive customer and transaction data warehouses into a set of manageable performance metrics. This collection of metrics is called retail business intelligence.

Complete this registration form to download your copy of the Aberdeen Group paper, “Business Intelligence in Retail: Bringing Cohesion to a Fragmented Enterprise.”


This offer is available to retail enterprises. A summary of the report is available to non-retailers.

Offer expires August 30, 2006

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