"There is a danger for a CIO to be seen as being too much associated with just technology," Jewett (Joshua Jewett, CIO at Family Dollar, a Matthews, N.C.-based retail chain) said. "Technology rarely delivers a return on investment [ROI] on its own. The ROI is about fundamentally changing the way the business does business. Technology facilitates a business vision. It doesn't provide that vision and doesn't make it happen."