When every action has an unequally large reaction

imageI love this Live Messenger Campaign highlighted by fellow User Experience Evangelist from the Netherlands, Martin Tirion. Built in Silverlight, it's a great example of one of the oldest user engagement tricks in the book: for a small action from the user, provide a big and dramatic response. I guess it's the most literal interpretation of 'empowering your users'.


It looks great and is quite compelling, even though I can't read Dutch, and I'm pulling it down all the way from Holland!

Great execution by RedUrban and Lightmaker.

Comments (1)

  1. jyesmith says:

    I guess this is a good example of the butterfly effect (chaos theory). surreal

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