Luke Wroblewski on "Designing for Web 2.0" – Melbourne, Feb 7th

Noted U.S. user interface designer, Luke Wroblewski will be in Melbourne for the VALA conference in February, and has kindly agreed to present at the first CHISIG Victoria meeting for 2008.


Designing for Web 2.0


University of Melbourne
Lecture theatre 2
ICT  building
111 Barry St

Date and Time:

Thurs 7th Feb
6pm for 630pm start

Designing for Web 2.0

As a predominately visual medium, the Web has always benefited from the appropriate use of Visual Communication principles: balance, proportion, contrast, color, and typography. But the Web has also had its own set of unique considerations: screen resolution, browsers, platforms, and multiple devices. With Web 2.0, these considerations have expanded to include a new array of services to remix and distribute micro-content (APIs, RSS), as well as participatory content created by communities. How can visual design enhance user experience when your audience might be coming from a browser, an RSS feed, or a widget? How does visual design communicate your brand when your brand is created daily by your community? This presentation will address these questions and more with an overview of key Visual Communication principles and before and after examples that illustrate how to optimize your visual vocabulary for Web 2.0 and beyond.

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