Evidence shows than more than half of the ideas that we think will improve the user experience actually fail to do so—and some actually make it worse. Instead of guessing, why not measure what your real users like and don’t like? Controlled, online experiments (A/B tests being the simplest version) are a proven way to make data-driven decisions about what works and what doesn't. Seth Eliot shares numerous examples of online experimentation within Microsoft to test new user interfaces with their customers. Seth shows how special frameworks, such as Microsoft's ExP (Experimentation Platform), can also move testing into the high-value realm of testing-in-production. In addition to new features and designs, Microsoft tests the impact of new code in production. By employing online experimentation, you can control how and when new, potentially dangerous code is exposed to users. Exposure control enables you to reap the benefits of testing in production while limiting the potential negative impact on your customers and users.
I'm pretty excited to not only be giving this talk, but also to meet and hear the other speakers. It's great to get out and meet the people I've been following online in actual "meat space".
The conference organizers have put together some cool offers:
Register using special promo code SPBA and save up to $600 if you register by Super Early Bird April 9th! Call the client support group at 888.268.8770 or register online at:
For the chance to enter to win 1 of 3 free VIP conference registrations to Better Software and Agile Development Practices|West 2010 go to http://forms.sqe.com/forms/BSCADPW10Contest! Entering is easy—simply complete the form or register for the event by May 7, 2010, and you're entered to win. The drawing will take place on May 10, 2010. Winners will receive a conference registration to attend the event for up to five days (VIP Conference Package), valuing $2,795. Winners will be notified the week of May 10th, 2010.
Hope you can come by and say hi, stay for the talk, and then we'll go shoot craps.