A clever way of getting more likes

Facebook ‘likes’ are becoming more and more important as a ranking factor for search engines.  Just saw this clever method from Lufthansa for getting more people to ‘like’ their brand/site… Clever idea! I wonder if it would be considered as ‘buying links’ by Google.

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+1: Google’s version of Facebook ‘likes’

There can be little argument that Facebook is the global leader when it comes to owning the social graph of online interpersonal connections.  It’s also no secret that Bing now uses Facebook ‘like’ data as a ranking factor for search results.  However Google has had some disputes with Facebook, and for one reason or another…

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Awesome Expert SEO advice from the Distilled ProSEO seminar

Lots of great nuggets of information coming out of the Distilled ProSEO conference again this year.  Here are a few of my favourites tweets and links from day 1 (Monday 25th October).  Some EXTREMELY valuable and up to date information in the links below… Tweet Twitter SEO list featuring #PROSEO presenters and attendees from LAST…

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How to find things online without searching (Part 1 of 5)

Tweet Getting traffic to your website nowadays requires a lot more than getting your pages in to the top 3 search results on Bing, Yahoo and Google.  An increasing number of ‘searches’ are made without typing a single word, or in some cases without users even knowing.  Are customers finding your content without searching?  Or…

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5 great Tweets about search from the past week

  Here are 5 search related topics which I have found interesting over the past week.  Please re-tweet any which you feel worth sharing… More signs that facebook is moving in to locations services SOON! http://tinyurl.com/2ws9bdt [re-tweet] Location based marketing is getting big! Dominoes Pizza and Starbucks are just two examples of companies who have…

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Example of promoted Tweet on Twitter

Search Engine Land recently reported on a Disney Pixar’s use of the Twitter ‘Promoted Tweets’ functionality in order to ‘artificially’ get ‘Toy Story 3’ in to the list of trending topics… Whilst Pixar had to pay to get the term in to the list (all be it at the bottom), what is interesting here is…

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A new way of identifying influencers?

This is an interesting idea for a method of finding influencers (or indeed, being found) for a particular topic.  The ‘Empire Avenue’ game generates a ‘share price’ for you based on how well connected you are via your Facebook, Twitter and other social media profiles.  Members of the site can then ‘invest’ in you and…

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Exciting news from Bing at SES New York!

Yusuf Mehdi from Microsoft took to the stage at SES New York today, and announced some exciting news about Bing! Super exciting new features… Contextual searches on Windows Mobile 7 with Bing… Yusuf demoed a very rare Windows Mobile 7 device.  He mentioned that the phones are context sensitive.  If you are ask for directions…

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Want to get noticed? Get some friends!

Are you still just publishing content to the web?  Or are you injecting content in to the social sphere? For a long time, the only websites which have been easily discoverable in search engines have been those which are optimised and well linked to, particularly for competitive search terms.  This also applies to image search,…

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#uksnow Twitter tag highlights UK obsession with weather

Getting relevant content published on the web early when a topic is trending is a fantastic way of getting lots of traffic to your website, but did you ever think about watching the weather forecast in order to predict what the next trending Twitter topic will be?! This morning the UK population turned to Twitter to share…

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