The Search Blog

A blog all about search engines from SEO experts inside Microsoft (not within the Bing team)

Free Search Engine event in Seattle

If you are based in Seattle, WA and are interested in a FREE SEO/social media event, featuring Duane...

Author: Chris MSFT Date: 07/22/2013

A clever way of getting more likes

Facebook ‘likes’ are becoming more and more important as a ranking factor for search...

Author: Chris MSFT Date: 05/05/2011

Google testing new full page preview

I have seen this a couple of times over the past few weeks, but only today finally managed to...

Author: Chris MSFT Date: 04/08/2011

Bing is used to change the past (time travel)

If you have seen the trailer for the new ‘Source Code’ time travel movie, you may have noticed that...

Author: Chris MSFT Date: 04/04/2011

+1: Google’s version of Facebook ‘likes’

There can be little argument that Facebook is the global leader when it comes to owning the social...

Author: Chris MSFT Date: 03/31/2011

A great example of how Quora enabled a valuable and open discussion

A recent post on Quora provides a good open discussion about the best SEO tools available on the...

Author: Chris MSFT Date: 02/03/2011

Useful info from Google if you have a mobile site

Matt Cutts recently presented some valuable information about detecting the ‘Googlebot-Mobile’ user...

Author: Chris MSFT Date: 01/24/2011

Seller rating scores will impact your SEO

Shopping comparison sites have for a long time been a popular method of finding the cheapest price...

Author: Chris MSFT Date: 01/19/2011

Search engines treat meta refresh the same as 301 redirects

SEOMOZ recently published a good post for testing your level of expertise on SEO.  Whilst I am...

Author: Chris MSFT Date: 11/30/2010

Do not religiously follow the ‘3 click rule’. But also think about SEO

How many clicks does it take your users to complete their tasks?  How many give up before they...

Author: Chris MSFT Date: 11/22/2010

Awesome Expert SEO advice from the Distilled ProSEO seminar

Lots of great nuggets of information coming out of the Distilled ProSEO conference again this...

Author: Chris MSFT Date: 10/25/2010

Bing to integrate with Facebook for personalized search results [VIDEO]

Exciting News! Today Microsoft announced that Bing will partner with Facebook to deliver...

Author: Chris MSFT Date: 10/13/2010

Klout.com now also considers Facebook for influencer scores

Klout.com is a relatively new site which calculates a ‘Klout’ score to represent someone’s level of...

Author: Chris MSFT Date: 10/13/2010

How to find things online without searching (Part 3 of 5)

This mini series of posts focuses on methods of finding information online without typing a single...

Author: Chris MSFT Date: 09/22/2010

This short preview video shows how the soon to be released HTML5 features of Bing, along with the...

Author: Chris MSFT Date: 09/18/2010

How to move a website and not break SEO [Infographic]

During our recent Microsoft Value Professionals (MVP) SEO clinics, I was asked about best practices...

Author: Chris MSFT Date: 09/05/2010

Flatten your site architecture

Recently we ran some SEO site clinics for our Microsoft Valued Professionals (MVPs), where we...

Author: Chris MSFT Date: 08/27/2010

Tweet I was just on the phone to my colleague Bob O’Brien from Seattle, who manages the search...

Author: Chris MSFT Date: 08/23/2010

All about SEO on support.microsoft.com (Audio interview)

I was recently interviewed by the guys at https://mstalk.in to discuss Search Engine Optimization and...

Author: Chris MSFT Date: 08/22/2010

How to find things online without searching (Part 2 of 5)

Following on from part 1 in this mini series, part 2 focuses on how ‘liking’, ‘tweeting’,...

Author: Chris MSFT Date: 08/19/2010

How to find things online without searching (Part 1 of 5)

Tweet Getting traffic to your website nowadays requires a lot more than getting your pages in to the...

Author: Chris MSFT Date: 08/09/2010

How to implement a drop down correctly for SEO

Whilst drop down boxes are commonly used to present web users with a list of many choices for a...

Author: Chris MSFT Date: 07/28/2010

5 great Tweets about search from the past week

  Here are 5 search related topics which I have found interesting over the past week. ...

Author: Chris MSFT Date: 07/14/2010

5 SEO features for your Content Management System

Imagine you have just received the keys to a shiny new, custom built, special edition sports car...

Author: Chris MSFT Date: 07/06/2010

Web writing guidelines from Yahoo!

Yahoo have create a set of writing guidelines for the web, which are actually quite useful and quick...

Author: Chris MSFT Date: 06/28/2010

Beginners guide to SEO

It’s easy to assume that everyone knows the basics of SEO…titles, headings, PageRank, keyword...

Author: Chris MSFT Date: 06/24/2010

Stay cool this summer with Bing

This photo of a Bing ice cream van was taken a few minutes ago by a friend in London (he has given...

Author: Chris MSFT Date: 06/24/2010

Example of promoted Tweet on Twitter

Search Engine Land recently reported on a Disney Pixar’s use of the Twitter ‘Promoted Tweets’...

Author: Chris MSFT Date: 06/21/2010

Some must know statistics…

Everyone lots stats.  Here are a few pulled from John Batelle’s recent @CMSummit Presentation…...

Author: Chris MSFT Date: 06/19/2010

A new way of identifying influencers?

This is an interesting idea for a method of finding influencers (or indeed, being found) for a...

Author: Chris MSFT Date: 06/10/2010

New search engines features=less nonsense referrals?

Yesterday Google released an update which adds a left navigation bar to search results designed to...

Author: Chris MSFT Date: 05/06/2010

Are you ranking for your competitor's brand keywords?

The ‘Similar’ functionality on Google provides an easy way for your customers to research your...

Author: Chris MSFT Date: 05/02/2010

A reminder about the effectiveness of keyword analysis

When working on SEO at Microsoft, link building is a somewhat easier challenge than it would be on...

Author: Chris MSFT Date: 04/04/2010

Exciting news from Bing at SES New York!

Yusuf Mehdi from Microsoft took to the stage at SES New York today, and announced some exciting news...

Author: Chris MSFT Date: 03/25/2010

Microsoft Pivot: future of browsing/searching?

Gary Flake from Microsoft research delivered a fascinating demo of ‘Microsoft Pivot’, an...

Author: Chris MSFT Date: 03/04/2010

Want to get noticed in Bing maps? Tag your Flickr Photos!

Whilst I love working at Microsoft, I sometimes wish that I was responsible for a local business,...

Author: Chris MSFT Date: 02/17/2010

Get more clicks: location tag your tweets

Imagine being able to pop Tweets up in front of your customers as they browse online maps near the...

Author: Chris MSFT Date: 01/29/2010

Want to get noticed? Get some friends!

Are you still just publishing content to the web? Or are you injecting content in to the social...

Author: Chris MSFT Date: 01/27/2010

Free SEO toolkit with tutorial videos

A new page on Microsoft.com provides tutorial videos, step by step instructions and download links...

Author: Chris MSFT Date: 01/25/2010

SEOMOZ have published a great post about optimising customer conversions on their website. Whilst...

Author: Chris MSFT Date: 01/14/2010

Twenty Ten Resolutions

One of my favourite film trilogies of all time is Back To The Future. I can still remember watching...

Author: Chris MSFT Date: 01/03/2010

Explained: unexplainable on-site searches

As I am typing, I am sitting in between my girlfriend and my mum whilst they browse the Marks and...

Author: Chris MSFT Date: 12/26/2009

Make sure you clear cookies before checking rankings

For a while now Google have offered personalised search which provides a custom ordering of search...

Author: Chris MSFT Date: 12/05/2009

Bing and Yahoo have both recently released the list of top searches for 2009. . . Yahoo 1. Michael...

Author: Chris MSFT Date: 12/02/2009

Majority of social network users are female!

This post over on Pingdom provides an enlightening graphic showing the split of male vs. female...

Author: Chris MSFT Date: 11/30/2009

Download your Google Sidewiki comments

Google Sidewiki was launched a few months ago as a tool for Google toolbar users to comment on...

Author: Chris MSFT Date: 11/18/2009

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