I did a WCM demo and deep dive discussion for a few customers in the last few weeks and they were really impressed with the ease at which content can be created and published. One of the topics was how to make the SharePoint site not look like a SharePoint site. Because MOSS is built on top of the WSS architecture that utilizes ASP.NET 2.0 master pages, SharePoint sites and pages are much, much easier to brand. If you need a jumpstart on doing this then there is a lot of info out there already to get you started and some is captured below. All the learning is on pre-RTM bits so some things may change but the information is still valid. As always, if you find a really good key reference send me an email. So, if you are considering MOSS for your internet or extranet presence or are using the Web Content managing and publishing features of MOSS you absolutely need to check these out.
Whitepapers and Reference Material
Summary: This article discusses topics that you should understand before you use Microsoft Office SharePoint Server 2007 to create sites that support Web content management (WCM) and gives a general overview of the various artifacts that are available in the product. (11 printed pages)
Summary: This article explains the structure of master pages, the steps to create a custom master page, the underlying mechanisms of navigation in WCM-enabled sites, the creation of custom field controls, and how to customize the Page Editing toolbar.
Summary: This article examines the Web content management (WCM) features of Microsoft Office SharePoint Server 2007 from an administrative perspective: creating a Publishing Portal site, configuring a site for anonymous access and forms authentication, and using site variations. (9 printed pages)