Q: Why do SharePoint sites have to look like,......., well, SharePoint sites?
A: They don't!!
Your perspective will be changed by checking this out. The UK record label Hed Kandi has launched the first public ECM MOSS internet site and you can read about it here. This site is really cool, and yes it is deployed on beta 2 bits!
Not convinced? Well here is another one and bilingual too!
Yep, these are all running beta bits. Good job.