So here I am, typing away in the SBS Lounge area of the WPC. I’m at the WPC with I’m here with a bunch of other folks from the SBS product team, including the General Manager for the Windows Server Solutions Group, Chris Phillips; Kevin Kean, Product Unit Manager for SBS; Steven VanRoekel , A Director in the Windows Server Marketing group, and several other Marketing and Development folks from SBS. I’m the sole UA guy, but as you can see, I’m far from lonely! And hey! At last night’s WPC Reception, I ran into Tyler Parris, a former Editor on the Windows Server UA team, but now with the MBS ERP group at Microsoft.
So this is Day 2 of the WPC, and today was the official launch. Yesterday, Day 1, was more or less your standard meet-and-greet, get registered, and get the lay of the land type of thing. The kickoff and general sessions began today.
The actual WPC 2006 event is being held in the Boston Convention & Exhibition Center, which is massive. Just one of the exhibition halls easily seats some 8,000 people. There are attendees in excess of 10,000, representing over 60 countries, so says Allison Watson, VP for Worldwide Partner and Small Business Group, the host for the event.
Steve Ballmer gave the keynote speech with his characteristic football coach style. Some people give him a hard time about it but I’ve come to like it over time. Kinda cool to see “the” CEO in
Anyways, the theme of this year’s WPC is “People ready” software. The idea is pretty simple but still fundamental. Concentrate on building software that enables people to do what they do best. Ballmer summed it up by saying, “People don’t buy information technology for information technology’s sake; people buy information technology for what it enables them to do.” So that’s what the conference is about: helping partners see the value that MS products offer and then helping them see how to leverage that value in ways that make them profitable and their customers productive and happy.
The big takeaway for me here has been to realize that the work that happens in one building in the small city of
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