Microsoft Dynamics CRM Platform: How to Differentiate and/or Win?


Based upon your industry domain and/or technical expertise, Microsoft Dynamics CRM Platform opens up many growth opportunities for ISVs. We are seeing a growing trend of success stories where our ISV partners could leverage one or more following paths to differentiate and win in their space.


A.   Widgets


Fill known gaps in the product for specific business scenarios e.g. SOX/HIPAA Compliance Monitor, Proposal Builder, RFP/RFI Manager, Audit Keeper, Analytics Dashboard.


B.   Modules


Develop a complete functional module e.g. Grant Management, Return Management, Professional Services, HR Recruitment, Sales Commission Management.


C.   Extensions


Extend the product capabilities by offering an integrated solution with other industry solutions e.g. Content Management, Document Management, CTI, LOB Applications.


D.   Applications


Expand your reach by building an application for a specific industry domain e.g. Health Care, Life Science, Education, Financial Services, Media & Entertainment, Retail, Manufacturing, Government , Non-Profit/Not-For-Profit Organizations.


E.   Business Services


Join the growing bandwagon of hosted solutions by using Software + Service model e.g. E-Mail Marketing; Mobile Solutions; Order Fulfillment; Lead Generation.


If you are Microsoft Gold Certified Partner Level member and need additional help to build your Success Story drop me an email and I would be happy to assist you.


Sanjay Jain


Microsoft Dynamics ISV Architect Evangelist