We are living in this electronic age dominated by the social media, and this big wave is well complimented & enabled by the social computing websites. The vast majority of the internet users round the globe socialize on the web and this trend has caught up pretty well. Facebook and Twitter are the classic example of this revolution. Facebook which had little over 150 million active users during Feb 2009 stands tall today with over 350 million active users (Facebook pressroom statistics). This is an absolute evidence of the mass movement following a trend in the online space. Statistics also indicate that the vast majority of the participating users fall in the age group of 18-34 years. A clear indicator of where the younger generations belong. With younger generation getting exposed to this electronic age early in life, their expectation from the online medium is overwhelming.