MGM Studios – Silverlight enables fans to explore the Stargate Universe and generates incremental Ad revenue for the Studio

Leaderboard is the official site for the Stargate TV and Movie franchise.  The Stargate franchise includes the TV Show ‘Stargate SG-1’, the longest running science-fiction series in US TV history. 

On July 8th, the site will re-launch to promote its new TV show, ‘Stargate Universe’ (coming to the Sci-Fi channel in the Fall of 2009).  Using Microsoft Silverlight and Photosynth technology, MGM and Microsoft brought the incredible detail of the sets from the show to the fans - using 3D and high-resolution photography. 

The application innovates on traditional advertising by triggering Ads when the user moves from Synth to Synth.  MGM embedded five-second spots that get the message across without pushing the user away.  The first release of the site contains three advertisements on a rotating cycle.  This first-of-its-kind formula enables incremental revenue without being obtrusive.

Read the full post on Kevin Boyle’s blog at

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