What are you doing about “WUD”?

Gene Phifer pointed out in his blog post that some Digital Immigrants “just don’t get” Web 2.0 and probably never will…

Where I think Gene is right, it also worries me…

I constantly talk to our talk to our customers and partners about things like Web 2.0, User Experience (UX), Design (let’s call them WUD for this post) and of course the Microsoft technologies that enable them.

When I started in this position some 15 months ago, it was a very daunting task to talk about WUD. Today I think the industry in Malaysia has matured enough to understand and receive things like WUD.

But the question is, what are you doing about it?

I give talks about WUD, people listen, discuss and email me to discuss. Then what?

Do you tell your management about it? Show them how it can affect your company’s baseline?

Do you think about WUD when you talk about your next software? Next version of your existing software?

Some of the partners and customers who I talk to are taking WUD quite seriously, which is very evident in the common meetings that I attend with their development teams.

Digital Immigrants on top of the command chain

I also think that some of the Digital Immigrants that Gene talks about might sit in the management team or the leadership team. What do you do in that case?

Well, one way would be to say “Ahh… my manager just doesn't get it” and walk off…

But why not take the road less travelled and be the change catalyst in your company? Talk, Educate, Showcase and Push.

After all, history has proved that change doesn’t necessarily need to happen from top to bottom!

Let’s do something

I know that this blog post alone will not make a difference, so let me start you off along the road of being this change catalyst by inviting you and everyone else reading this blog to join this thought process and talk about it, blog about it, discuss it, tell the world about it.

If we try, the Digital Immigrants may just get it…

Let’s see how we can make that change happen…

Technorati Tags: Web 2.0,Rohan Thomas