Really interesting read from the BBC BBC News – How the internet is changing language
"Language itself changes slowly but the internet has speeded up the process of those changes so you notice them more quickly."
People using word play to form groups and impress their peers is a fairly traditional activity, he added.
Online you show how brilliant you are by manipulating the language of the internet."
and this from the Ukraine
“The Mac and Linux communities even have their own word for people who prefer Microsoft Windows – віндузятники (vinduzyatnyky literally means "Windowers" but the "nyky" ending makes it derogatory).”