So it is official now, you should be able to watch TV from Sky Live and On-Demand with Windows 7 Media Center.
“A new world of high quality television programming is now open to Windows Media Centre users in the United Kingdom as Sky Player on Windows 7 launches today. That’s more than 500 movies available anytime from SkyMovies and thousands of programmes from 24 channels – all delivered to your PC, on your schedule. There’s plenty of great live sporting action, including Barclay’s Premier League, UEFA Champion’s League football and loads more.”
You can find out more at http://www.microsoft.com/uk/windows/skyplayer/
Also there is a special promo offer to celebrate this, again detail on the above link:
To celebrate the launch of Sky Player on Windows 7, Sky and Microsoft are offering three months of Sky Player for the price of two with any Windows 7 purchase. Those who already have Windows 7 can subscribe to the offer via the Sky Player sign in page in Windows Media Centre.
You can find lots more info at the UK Windows Media Center web site.