On the Windows homepage is Kyle again
“Hi, my name is Kylie and I found these happy words all over my dad’s computer”
Great article on the Seattle times about Kylie and her Windows pitch and her being the face of Windows.
‘She has become an unofficial spokesperson in really representing simplicity, but also the customer voice of what we want our brand image to be around Windows," said Brad Brooks, corporate vice president of Windows consumer marketing.
“I have a 6-year-old, and I think Kylie is a super overachiever," Brooks said. "She came in incredibly articulate, she knew how to run around with a mouse, she knew how to plug in a camera and start playing with the photos. It was amazing how little training we had to do with her.
Kylie’s commercials are the highest-rated brand image and likability ads Microsoft has ever run, Brooks said”’