22% increase in Twitter traffic in the UK
Twitter in the UK just keeps growing and growing according to Hitwise
Some other facts from the report about Twitter in the UK:
- It is now the 38th most visited site up from 969th this time last year.
- 5th most visited social network site up from 84th (didn’t realise there where that many!)
- 93% of growth has been in 2009
- 30th biggest source of traffic to other sites
and to quote the last paragraph on the key to having a successful Twitter presence
‘…is to engage the community. Twitter is a great viral marketing channel, and for many users the aim is to have their story ‘retweeted’ – i.e. passed on by other users – as many times as possible. Although all of the newspapers have multiple ‘official’ feeds, these tend to be bland and have very low ‘retweet’ rates. Where journalists themselves are ‘tweeting’ themselves and engaging with the Twitter community, they typically have more success in creating viral stories.’
You can follow Hitwise UK on twitter at https://twitter.com/Hitwise_UK and I can be found at https://twitter.com/robmargel.
Rob