Transformation by Design (interview with Dee Hock )
Article
You don't have to understand chaos theory to appreciate the new species of corporate organization that Dee Hock has unleashed on the planet, an organizational paradigm that could very well represent the next step in the collective evolution of the human family. You don't even have to know anything about corporate structure, nor do you have to nurse a secret passion for institutional reform. All you have to do is take a long look at a snowflake, reflect on a forest, ponder the neurons in your brain—or use your Visa card—and you will begin to appreciate the intricate, manifold hive of pulsing impulses and multidimensional parleys of information that give rise to everything in the created universe. Sound perplexing? Well, as a group of scientists are discovering, this orderly chaotic buzz is the way of the world, and if you just sit down and think about it, really think hard about it, or take long walks in the woods like Dee Hock did, you might find yourself surfing waves of miraculous and intricate order foaming at the narrow edge of chaos. Look deeply enough and you will discover the true nature of all of evolution's architecture.