I know several database gurus who would say that BI is a chemically induced state of mind since…
It’s all too easy to get tripped up by technical, training or cultural issues. One challenge is the seemingly straightforward process of agreeing on common terms. Another is misinterpretation of data if managers focus only on numbers and ignore business processes.
Business Intelligence Is a State of Mind (ecommercetimes.com)
If you’re not willing to radically change your business based on the results of your BI initiative, you might want to spend your money on something else.