As if I have to answer, but...
Every dumb yuppie poser has an iPod. Your parents and grandparents have iPods. Do you really want to be like them? Or are you a rebel, a hipster, the first on your block to have something different?
Zune's New Tune (Forbes.com)
No. Yes. Zune, Zune, Zune!*
Sara Itani (17yoa) told Forbes:
"I love it. It's better than the iPod Nano. The interface blows me away. It's more efficient. And the Zune software is really pretty. It makes iTunes look like a spreadsheet, honestly."
She said, "iTunez == Spreadsheet. Heh."
The subscription feature absolutely rawks! I didn't know that iTunez fell short in the regard... but that would've been a deal-breaker. I loved Urge, too, but the Zune no workie with Urge.
* With humblest apologies to the Mazda marketing team and the original, geriatric artist. 😉