I'm usually a fan of "pure" science, but only in an esoteric, mildly-interested sort of way. Oh, we figured out how to test string theory? Neat. Now, please sit down and stop blocking my view of Gears of War because Insane difficulty really requires that I pay close attention... Let me know when Hawking says I can actually board the spaceliner for Arcturus Station.
But I'm a huge fan when it involves figuring out how to get more caffeine into my bloodstream. (The doctor won't prescribe intravenous treatment yet.) Now we can get all the great schtuff from Krispy Creme AND Foosh Mints in one tasty package? Caffeinated doughnuts?! w00t!!