New Rules for Old Geeks? Amen.

I'm not Mr. Anderson's age yet, but the next time I turn around, I probably will be. Anyway, I'm definitely a devotee of his New Rules for Old Geeks. I've recently found many people (and places) who are definitely in need of process. Why is it that, in 2007, are we still having to explain to people that the predictability and quality they're looking for can't be found without a few document artifacts and a modicum of process?