HOW DOES IT WORK?
Between April 16 and June 1, developers can enter by joining App Builder Rewards and completing the "Every Dev Has a Story" quest with 50-200 words about an application published in the Windows or Windows Phone Store, or an Azure application or developer story that includes:
Developers can submit up to five unique stories that will be judged on: technical genius and innovation (50%), promotional tactics (20%), monetization (15%) and human interest (15%).
· All participants receive 250,000 Ad Duplex impressions ($400 value) for submitting a story. (Max of 1 $400 Ad Duplex package per dev)
· Grand prize winners (15) receive a Dell Venue 8 Pro ($329 value) and an additional 1 Million Ad Duplex advertising impressions ($1,000 value).
WHO IS ELIGIBLE? READ THE FULL T&Cs for all the details.
• Developers are eligible to participate in this offer if they meet the following requirements at time of quest completion:
• Must be a member of App Builder Rewards;
• Legal resident of the 50 United States and District of Columbia 18 years of age or older;
• Your story must be about an application published in the Windows or Windows Phone Store or an Azure application or developer story. If your story is about a Windows or Windows Phone app, it must be currently available for download in the US Windows Store
HOW WILL WE PROMOTE THIS OFFER?
• Demand Gen and Relationship Marketing Emails (Attached) to more than 1.4M US developers
• DPE Owned Channels: MSDN Newsletter, BizSpark Newsletter, Facebook, Twitter, Blogs
• YOU! Spread the word with your developer communities through blogs, twitter, events and all other engagements. Use sample copy blocks and slides for promotion.