How a Chinese e-commerce company racked up $3 billion in sales in just one day

Last week Chinese e-commerce giant Alibaba shocked the web with news that its  subsidiaries Taobao (like a Chinese eBay) and T-mall (like Amazon) sold  a massive $3.06 billion in product in a single 24-hour period.

Three billion dollars is almost triple the entire 2011 Black Friday sales of  e-commerce sites in the United States, and this is a testament to both the  growing maturity of the Chinese online market and the central position Alibaba  holds in China.

So how do you do $3 billion in sales in a single day? I interviewed an  Alibaba spokesperson, who preferred to remain unnamed, to find out.


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