Samsung and Microsoft bring Samsung SUR40 to Southeast Asia

The Samsung SUR40 for Microsoft® Surface® is available in Southeast Asia for first time. This Samsung-Microsoft collaboration is now offered through Samsung channel and reseller partners in Singapore, Malaysia, Indonesia and Thailand.

The SUR40 enables people to communicate, collaborate and connect using touch and everyday objects. With PixelSense™ technology the thin 40 inch display can "see" and recognize fingers, hands and objects placed on the screen. The 1080p HD LCD display can be used horizontally like a table, or mounted vertically to a wall or stand. SUR40 also supports being embedded into fixtures and furniture.

"Both retailers and consumers are adapting to ever evolving ways of interacting with information and merchandise, and have expressed a desire for technology that delivers information in an engaging and visually dynamic way," said Chua Hwee Koon, IT Head, Southeast Asia, Oceania & Taiwan, Samsung Electronics. "With the availability of the Samsung SUR40 for Microsoft Surface, Samsung is energizing the retail space and anticipates an all-new approach to customer engagement."

"The Samsung SUR40 for Microsoft Surface is an intelligent, specialized device, that can deliver highly-customized, engaging experiences for retailers and their customers," said Somanna Palacanda, Director, Microsoft Surface. "We're excited to expand SUR40 availability to Southeast Asia and are eager to see the impact this innovative technology will have on a variety of industries."

Specialized screen, amazing device 

The Samsung SUR40 is a collaborative multitouch device that combines Samsung LCD touch technology with Microsoft multitouch and object recognition software, earning it the CES Best of Innovations 2012 Award earlier this year. Microsoft PixelSense™ technology gives the SUR40 the ability to see without the use of cameras, supporting up to 50 simultaneous touch points. The is display is also protected by Gorilla Glass to increase durability and reduce external shock and liquid ingress.

The Microsoft Surface 2.0 SDK provides developers the opportunity to build applications specialized for industry verticals such as retail, healthcare, media & entertainment, financial services, education and government. Major consumer brands and technology partners such as FUJIFILM, Le Métier de Beauté and Industrial Color have announced near-term plans to use Samsung SUR40 to support immersive retail scenarios, professional tools and marketing efforts.

Availability and pricing

Pricing and availability for Samsung SUR40 may vary across countries and/or regions based on country specific duties, taxes and fees.

For a price quote or information on how to order Samsung SUR40 please visit

Comments (2)

  1. AVPlanners says:

    Perhaps a little expensive but this is an excellent product to enhance communication between us and our partners or clients. Here's a summary of the product with a high-definition 3D visualization :…/204-samsung-sur40-for-microsoft-surface

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