Surface launches at AT&T stores

Wednesday night teams transformed AT&T stores in San Antonio, NYC, San Bruno and Atlanta with Surface. Both AT&T and Surface teams rolled up their sleeves and worked through the night to prep the machines, change out the store experience and get everyone trained and ready for Thursday’s public debut. City to city team members were emailing cameraphone pics and hourly updates back and forth highlighting progress and racing to see which store would be the first to complete their transformation (sounds like New York won, though those teams had less units to deploy…so not really fair!).


Conference calling

Checking in with our colleagues across the country at the other AT&T launch stores. 


Getting it done

This may be part of the reason the San Antonio wasn't the first store ready.


Microsoft Surface larger than lifeSan Antonio AT&T

Larger than life on the AT&T pylon the night before and after the store opened for business.


Yesterday was a blast. After years of development, Surface had a brilliant coming out party. It was fun to stand in the San Antonio store and see customers coming in just to touch Surface or amazed salespeople, excited about how this will enhance their ability to sell products and communicate rich information. From what I heard from the other stores it was a similar experience, coast to coast.


The San Antonio Microsoft team

The San Antonio Surface team after a successful launch day (Left to right: Kyle, Eric, Tom, Maxim and Greg) 


From a press perspective, media interest was highest in New York, with journalists and bloggers from outlets including USA Today, Bloomberg (print and radio), The Wall Street Journal, CNET, Popular Mechanics and Switched/Engadget visiting the Madison Ave store to be among the first people to interact with Surface in a retail location. Stores in San Bruno, Atlanta and San Antonio all had local print and broadcast interest as well.


Video: Microsoft Surface experience coming to AT&T


Here’s a look at some of the top stories…


·         The Wall Street Journal | Amol Sharma: Microsoft Surface Arrives at AT&T Stores: After visiting the New York store and speaking to Mark Bolger, Surface, and Andy Austin, AT&T, as well as customers in the store, Amol posted a video piece to the Wall Street Journal Web site.


·         USA Today | Ed Baig: Microsoft Surface Makes Its Real-World Debut – Ed visited the New York store and posted a story to his USA Today blog outlining the Surface and AT&T partnership and capabilities.



·         CNET | Natali Del Conte: Microsoft Surface Hits Stores: Natali posted a video to CNET’s video site, CNET TV, which included interviews with Mark Bolger, Surface, and Scott Hodges, AT&T. The video showcased Surface’s role in AT&T Experience retail locations.


·         Gizmodo | Benny Goldman: Multi-Grope: Interacting with Microsoft Surface at the AT&T Store – After visiting the New York store, Gizmodo posted a story which followed their announcement coverage.


We all celebrated the success last night at various watering holes in our respective towns, exhausted team members toasting to a most excellent effort group effort. This was likely followed by much needed rest. Most of the teams are heading back home today though a few tech leads are still onsite to ensure Surface operations continue to go smoothly and local personnel are trained to handle any updates or troubleshooting as necessary.


San Antonio Riverwalk

Eating out at Dicks on the San Antonio Riverwalk. Good times.


Lone Star and Chicken

Post-launch remedy, Texas style. 



This is San Antonio, signing out! (Left to right: Greg, Kyle, Tom, Maxim and Eric) 


Now onto our next deployment (shh…it’s a secret).

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