HD Photo


Last week at PMA, Microsoft formally announced HD Photo. For more information on HD Photo, head over to Bill Crow’s blog. The official press release can be found here. Here’s a summary of the important details:



  • Microsoft is announcing HD Photo, a new format for end-to-end digital photography which offers higher image quality, greater preservation of data, and advanced features for today’s digital imaging applications

  • The HD Photo Device Porting Kit, used to implement HD Photo in devices and other platforms

  • Royalty free licensing

  • A free set of HD Photo plug-ins for Adobe Photoshop, developed in conjunction with Adobe

  • Microsoft is committed to standardizing the HD Photo technology

HD Photo overview & details:



  • A new format for end-to-end digital photography which offers higher image quality, greater preservation of data, and advanced features for today’s digital imaging applications

  • Key benefits include:


    • Better Image Fidelity: Preserving all the original image content, enabling the highest quality exposure and color adjustments

    • State of the art compression: Up to twice the efficiency of JPEG with fewer damaging artifacts, and scalable to lossless

    • Powerful Features: Decode only the information needed for any resolution or region, or manipulate the image as compressed data

  • Technical Details


    • Support for the Widest Range of Pixel Formats

    • High Performance, Low Footprint Algorithm

    • Advanced Decoding and Transformation Operations

    • Better image quality in a file that is up to ½ the size of JPEG

    • Lossless and lossy compression with the same algorithm

    • Lossy compression is much less destructive than JPEG

    • An efficient, portable photo interchange format that preserves the entire dynamic range

  • HD Photo Support in Microsoft products:


    • Windows Vista in-box support

    • Windows XP and Windows Server 2003 support via Windows Imaging Component (WIC), a free download

    • Windows Imaging Component (WIC)

    • HD Photo Device Porting Kit

    • NET Framework 3.0

    • XML Paper Specification (XPS) – The XPS format utilizes the HD Photo format to store image data

    • Photo Info Power Toy

    • Microsoft Expression Family

    • HD Photo plug-ins for Adobe Photoshop

– pixblog


 


Comments (4)

  1. The Wow says:

    Been a busy few days being here at the Global MVP Summit here in Seattle. I apologize for not keeping

  2. consumer4beta@hotmail.com says:

    Agreed that it’s royalty-free licensed and free plugins for all the pro apps, but cant MS simply provide XP users to create/save and view HD Photo files. MS can update the XP Picture and Fax Viewer to support HD Photo just like they did for RAW formats. Also, Paint or maybe DIS2006 anniversary edition could get a plugin for XP users too to create/save in HD Photo format.

  3. Photography says:

    I’ve read this article about the new HD photography, but I don’t think it will popular!