A colleque asked me a question today.
"How can I get my site listed high up on the pages of MSN search"
That’s the holy grail of not just MSN but all search engine questions…
You could pay an SEO (Search Engine Optimazation) to do it for you OR you could just do it yourself and ensure your content and links as well as the simplicity of your site are up to date.
Keep changing the content: add to your site every so often, give MSN's spiders something extra to read each time when they visit your website, the longest your site is around seems to rank high in the ratings. I don't think any search engine will tell you their algorithms and even then, they'd probably be changing them quite frequently. If you could optimize your content for things people might search for then you will have a good chance in appearing in peoples searches.
Links to your site are very important since they determine your page rank and the higher your page rank, the higher up the results you will be returned (bearing in mind that your content is also important here - page rank and search term optimization work together to determine where you appear in the results list). Basically every page (which MSN knows about) has a page rank worked out by MSN and every page which links to another page loses a bit of its page rank and adds it to the page rank of the page it is linking to. So, if lots of high-ranked sites link to your site, then your page rank improves and you go up the ranking.
All your pages titles are important and even the pictures that you might use within them, many people just change the title and meta tags of their home page but if your page has 5 other pages and no
One additional thing to look out for it the type of menus you are using.
MSN has listed a list of guidelines for successful indexing which you might want to print out and read next time your on the loo.
Hope that gives you something to think about. The Wiki encyclopedia should give you several other pointers to improve your site rankings - http://en.wikipedia.org/wiki/Search_engine_optimization