I’ll tell you what I think of the new University of California logo once it finishes loading

The new University of California logo

Comments (20)
  1. Mott555 says:

    Not sure if joke, trolling, or blog fail…

    [They changed the image size after I wrote the original article… Fixed, I think. At least until they change it again. -Raymond]
  2. Chris B says:

    I actually had time to read the article title (probably 3 times to confirm I wasn't hallucinating), and then ask "Where is the logo?" before it started to slowly fill in.

  3. Diego F. says:

    Raymond, the problem remains in the format of the image. They should use the GIF format instead of JPEG or PNG, otherwise the C will never finish loading.

  4. alegr1 says:

    Somebody needs to make an animated GIF with the C spinning.

    [You can count on reddit.  -Raymond]
  5. Matt says:

    Ironically, the first frame of the video showing the genesis of the new logo (http://vimeo.com/53530934) shows that the old logo can be made to be vectorized and nice for a digital age.

  6. Brian_EE says:

    @Raymond, that is one horribly done animation. I don't use reddit myself, but apparently professional graphics people don't hang out there.

  7. Mott555 says:

    I know I can be pretty dense, but I just now got the joke after seeing the animated GIF. I'm glad I didn't post that it works fine and loads pretty much instantly on my connection. That could have been embarrassing. Err, wait…

  8. Mike Dunn says:

    It's not April 1.  The source is not The Onion.  What the… I don't even…

  9. Timothy Fries says:

    To make things even more confusing, this showed up in my Google Reader feed with the old University of California logo clipped a little more than halfway across the image horizontally, but fully loaded vertically.  Images do not load in that direction!

  10. Michael says:

    @Timothy, yeah I saw the same thing in Google Reader and was a bit confused, then came here to see if there was any more explanation and saw a completely different logo.

  11. Book lernin's so passe says:

    Haha. I'll never look at the swirling IE loading tab image the same again.

    For the "character of California", Why not go with a striking image of Arnie/The Terminator superimposed on a Baywatch-esque chest (male or female, take your pick) with a Venice Beach colored background? …too 1990's, I suppose. But surely there's a 2010's equivalent that'll last for another 144 years, or until the next fiscal quarter results come in, whichever is more important.

  12. Engywuck says:

    well, 140 years or so for a universitys logo is really old. Not.

    Just look – for example – at en.wikipedia.org/…/File:Carolinum_Logo.svg

  13. AC says:

    Brilliant, Raymond, just brilliant.

    I was confused for a while, but that just made it oh so better.

  14. Neil says:

    @Timothy @Michael The post relies on a CSS style in the page's stylesheet that limits the image to the width of its container. An explicit 200px width in the image's inline style would be one workaround.

    [Aha! Thanks for tracking that down! That's why the page came up wrong initially. Let me go disable that rule. (I hate the default style sheet for this site. It has loads of gotchas like this.) -Raymond]
  15. Gabe says:

    I wonder how the logo is supposed to look on a medium that doesn't support gradients. It's hard to imagine how to turn it into line art, or even how to silkscreen it onto a sweatshirt.

  16. DWalker says:

    @Gabe:  Good call; the designers probably didn't consider things like silkscreened sweatshirts and stuff, even though that's a huge market for university logos.

  17. Mike Dunn says:

    Someone else on the reddit thread made it into a toilet shape.  Funnily enough, there's a building at UCLA that's jokingly (but lovingly) called a toilet: http://goo.gl/maps/eeAaz

  18. gubment.cheez says:

    As an avid user of Windows 7 and Google Chrome I immediately got the reference

  19. Andreas Rejbrand says:

    Another issue with the picture is that it is JPG. JPG is great for photographic images, but should NEVER be used for illustrations, diagrams, screenshots, or logos. That actually bothers me quite a lot.

  20. Andreas says:

    Update: The senior VP has said that use of the new logo will be suspended:

    "Therefore, I have instructed the communications team to suspend further use of the monogram. For certain applications, this process could require a measure of time to complete. In due course, we will re-evaluate this element of the visual identity system." *

    * http://www.universityofcalifornia.edu/…/28817

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