Fact check: The first major Microsoft product launched via Webcast

In 2009, while hosting the Webcast launch of Office Communications Server 2007 R2 (what a mouthful; no wonder they renamed it Lync), Stephen Elop claimed that this was the first time Microsoft had launched a major product via Webcast.

Elop's crack team of marketing researchers apparently forgot about the Webcast launch, just three months earlier, of Windows Small Business Server 2008.

Maybe somebody can find an even earlier Webcast launch of a major Microsoft product.

(Perhaps Elop is claiming that Small Business Server is not a major product, but by that standard, neither is Office Communications Server, which is arguably even more of a niche product than SBS.)

Comments (14)
  1. Dan Bugglin says:

    Maybe he was expressing his personal opinion about what he considered Microsoft's "major" projects. :)

  2. TheClassic says:

    But 2007<2008 ;)

  3. Timothy Byrd says:

    But 2009>2008 ;)

  4. Voo says:

    Yep dates in product names really lead to some interesting situations, but maybe it's only me who finds it somehow strange to read about newly released software with a 2year old date in its name. I mean I understand why they do it, but it strikes me as odd nevertheless.

  5. Rangoric says:

    It's R2, not the initial release. Same thing happened with Windows Server 2008 R2 and SQL Server 2008 R2 (which both released late 2009 IIRC)

  6. Pedrow says:

    And 2010 > 2009 (insert-smiley-here) I wonder why you waited until now to start criticising Stephen Elop?

    [You must be new here. -Raymond]
  7. Jules says:

    <i>Yep dates in product names really lead to some interesting situations, but maybe it's only me who finds it somehow strange to read about newly released software with a 2year old date in its name.</i>

    Somewhat less strange than the fact that I upgraded to Kaspersky Antivirus 2010 in 2009.

  8. Cheong says:

    Same goes for Mandriva Linux, which usually have product name 1 year earlier than the actual release date.

    But R2 is really different kind of story… It's nice that they don't keep the old product name as part of the name, so we can know that this release won't introduce significant change in core functionality.

  9. Steve D says:


    Auto industry insider comment: what's so strange about that?

    At least in the US it seems traditional that the model year XX is released in Q3 of the previous year.  Anything released after January 1st becomes a MY XX.5 (eg: first Mustang)

  10. Drak says:

    @Steve D:

    don't know how it works in the uS, but I always laugh when a new car is released to the public in February 201x with the grand title of 'Car of the Year 201x'. Who says there's not gonna be a better one in the whole next 10 months??

  11. Worf says:

    Wow Raymond – you have a real knack for timing. I don't think anyone here needed to guess who Elop is (or where he's going in a few months).

    Especially since this was probably posted nearly two years ago.

    It seems your time machine can peek into the future, now we need to make it go into the past.

  12. Karellen says:

    Shock! Marketing researchers found out to either not care about the truth, or be incompetent. News at 11.

  13. 640k says:

    To bad "News at 11", are broadcasted at 9.

  14. Dave says:

    They probably missed Windows Small Business Server 2008 next to Windows Business Server 2008, Windows Enterprise Server 2008, Windows Chunky Server 2008, Windows Smoky Bacon Server 2008, Windows Chipotle Server 2008, Windows Moray Eel Server 2008, Windows Crispy Server 2008, Windows Cajun Server 2008, Windows Chewy Ranch Server 2008, Windows Italiano Server 2008, Windows Dalmatian Server 2008, Windows Jet Ski Server 2008, Windows Joy Server 2008, Windows Autumn Server 2008, Windows Kenny Loggins Server 2008, Windows Wolfman Server 2008, Windows Ruby Server 2008, and Windows Emerald Server 2008.

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