Not my finest hour: Misreading a product label

I had finished some store-bought soup and thought to myself, "That was a pretty good soup. What brand was it? I'll buy it again."

I went to my recycle bin to fish out the aseptic box that the soup came in, and looked for the brand name. And I found it: dnos.

I thought to myself, "That's a strange name for a soup company."

Comments (26)
  1. nathan_works says:

    Dino’s soup, you just missed the "I", right ? ;)

  2. Wang-Lo says:

    I think you may have added a new dimension to the concept of dislexia.


  3. John C says:

    haha, there aren’t many things found in the garbage that are legible upside down, so I wouldn’t feel bad about making the same mistake.

  4. Eldar says:

    Funny. Took me a sec… but that’s what makes it worthwhile.

  5. nobodyman says:

    Reminds me of the ad campaign for "dnL", from the makers of 7up!  I always thought it was a joke but apparently it was a real product.

  6. John says:

    Who eats soup out of a box?  Cans, cups, and pouches are the only acceptable means of soup distribution.  Perhaps in the future someone will invent the soup tap.  Apartments will be advertised as "water/sewer/trash/soup included."  It will be a great time to be alive.

  7. JHornberger says:

    Reminds me of the ol 710 joke:

  8. Pax says:

    Took me a few minutes to actually get that one (it’s 6.30 in the AM here).  Similar (not mistakes but clever plays) are the Xitami web server from iMatix and the ILovIt campaign from IBM’s Tivoli group.

  9. VMax says:

    I was helping my Dad out with a computer problem a while ago. He swore up and down that he had a "dy" brand laptop.

  10. ArC says:

    Reminds me of the real Lego knockoff company that makes (I think) bricks with "0937" as the logo.

  11. LMAO!  That’s the kind of joke you would see on Futurama.  <g>

  12. rsola says:


    That reminds me an episode from the Simpsons ("Mother Simpson", 3F06) where there is a tombstone with the name of Homer Simpson and Chief Wiggun reads it upside down: "Uosdwis R. Dewoh". <grin>

  13. ʞuɐɥsʞınɹɔ ʇʇɐɯ says:

    ˙ooʇ ‘ǝɯıʇ ǝuo ‘ǝɯ oʇ pǝuǝddɐɥ ʇɐɥʇ

  14. Larry Hosken says:

    Soup packaging is generally unclear and unhelpful.  There are usually instructions for preparation printed on the side, but they assume you’re already familiar with using boxed soup. If I was already familiar with this stuff, then I wouldn’t need the instructions.  They don’t even explain how to pour the soup out of the box.  The instructions could be pretty simple.

    1. Open the box.

    2. Read step 3. of these instructions, printed on the bottom of this box.

  15. Drak says:

    Heh, had the exact same problem with a secruity dongle code yesterday. I entered the code wrongly twice before I noticed I had the thing upside down :P

  16. Will Dieterich says:

    "Who eats soup out of a box?"

    Boxed soup is big for restaurants.  They come dried and ready for large quantities, just add the milk, cream or water heat for a while and you are ready for sales.

  17. Richard says:

    Who eats soup out of a box?

    No one, but one may buy it in a box (Tetra Pak like). This is a common brand around here:

  18. joel8360 says:

    Reminds me of the upsw CDs I received from Microsoft years ago.

  19. tim says:

    Over the holidays I mis-read the ice cream label. It actually read "double-churned" but I translated that into "double-chinned".

    Maybe I read it correctly.

  20. Phylyp says:

    @ ʞuɐɥsʞınɹɔ ʇʇɐɯ

    10 points for your effort. Neat :)

  21. Tom West says:

    Okay.  I give.  How did he do that?

  22. MB says:

    Ah, the wonders of Unicode :-)

    I was puzzled too, but a little poking around revealed wondrous characters like DOT ABOVE and LATIN SMALL LETTER TURNED T

  23. ¡ɥnp says:

    ˙ʇ,uplnoɥs ʇı uǝɥʍ uǝʌǝ ʞɹoʍ ʇɐɥʇ sǝʞɐɯ ɔıƃɐɯ ǝpoɔıun ɟo ʇıq ɐ ˙puǝıɹɟ ɹnoʎ sı ʇǝu˙ʇxǝʇdılɟ˙ʍʍʍ//:dʇʇɥ

  24. ajbrehm says:

    I once bought CD-Rs (round things) branded "VISION".

  25. Not quite the same, but certainly related: Back when I was working at Maxtor, I was in the test lab and saw a product box sitting upside-down on a bench a couple of rows over.  I didn’t recognize the box, even though it was clearly our product – the styling and colors were all wrong.  I walked over to it, turned it rightside-up, and stared at it for several seconds before I realized that it was a video card from Matrox, not a hard drive from Maxtor… turning it rightside-up had failed to unscramble it in my brain!

    (This sounds like classic dyslexia, except that I don’t generally suffer from those issues – it was the fact that I’d initially seen it upside-down, and once I’d read it, my brain held on to the concept of what it thought it’d seen!)

  26. Cox, Ken says:

    "thought to myself"

    Is it possible to "think to someone else"?

    For example, saying "I thought to my neighbour" would suggest mental telepathy.

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